The Driverless Car. Get set for a major change to our experience and relationship with cars and travel. If the Google experiment proves successful and this technology becomes adopted, the car experience of the past several generation is set to be massively disrupted. Why would anyone choose to “drive” when they can let the computer do it for them? And how much easier will it be to choose to take a drive, even a long drive, when you don’t have to worry about being 100% alert and focused on the road? How will this influence the type of activities that can occur in car…and thus impact car design? What if car accidents were dropped to near 0% because of this technology? Would anyone need seat belts? Air bags? Reinforcing steel? Child seats? How much cheaper could cars be? How will insurance be impacted? Will eventually those who wish to drive themselves have to pay a much higher insurance rate because humans are more likely to cause errors than computers are?