Peter Skalla posted this blog entry “Unfair Entrepreneurship” on Nov. 9, 2012 at CFOWise. Loved the following statement
“I think of discovery as: Identifying and validating through significant real world product contact with real world customers that you have a solution to a problem that is deeply held by many people who will pay significantly more for your solution than it costs and can be reached through a repeatable & scalable sales process.”